/* tobysreeves.com  ·  static rebuild 2026 */
:root{
  --accent:#f9004d;
  --grad:linear-gradient(100deg,#f81f01 0%,#ee076e 100%);
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Poppins",system-ui,-apple-system,"Segoe UI",sans-serif;
  --wrap:1200px;
  --gut:clamp(16px,4vw,40px);
  --radius:6px;
}
/* dark is the default */
:root,:root[data-theme="dark"]{
  --bg:#000000; --surface:#111114; --surface-2:#18181c;
  --line:rgba(255,255,255,.11); --text:#c6c9d8; --head:#ffffff; --muted:#8d90a0;
  --logo-dark:none; --logo-light:block;
  color-scheme:dark;
}
:root[data-theme="light"]{
  --bg:#ffffff; --surface:#f8f9fc; --surface-2:#f1f2f7;
  --line:#e9e9e9; --text:#717173; --head:#1f1f25; --muted:#8a8a93;
  --logo-dark:block; --logo-light:none;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--text);font:400 17px/1.7 var(--sans);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration-color:color-mix(in srgb,var(--accent) 60%,transparent);text-underline-offset:3px}
a:hover{color:var(--accent)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px}
h1,h2,h3,h4{font-family:var(--serif);color:var(--head);font-weight:560;line-height:1.08;margin:0;font-variation-settings:"opsz" 144;letter-spacing:-.015em}
p{margin:0 0 1.1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.skip{position:absolute;left:-999px;top:8px;background:var(--accent);color:#fff;padding:8px 14px;z-index:99}
.skip:focus{left:8px}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.5em;font:500 15px/1 var(--sans);padding:15px 26px;border-radius:999px;text-decoration:none;border:1px solid transparent;cursor:pointer;white-space:nowrap}
.btn-primary{background:var(--grad);color:#fff}
.btn-primary:hover{color:#fff;filter:brightness(1.08)}
.btn-ghost{border-color:var(--line);color:var(--head);background:transparent}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent)}

/* header */
.site-head{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:saturate(1.4) blur(12px);border-bottom:1px solid var(--line)}
.site-head .wrap{display:flex;align-items:center;gap:28px;height:76px}
.brand img{height:42px;width:auto}
/* One logo file. On the dark theme it is inverted to white. */
.brand .on-dark{display:none} /* older blog pages */
:root:not([data-theme="light"]) .brand .logo,:root:not([data-theme="light"]) .brand .on-light{filter:invert(1) brightness(1.15)}
.nav{display:flex;gap:28px;margin-left:auto;font-size:15px}
.nav a{text-decoration:none;color:var(--text)}
.nav a[aria-current="page"],.nav a:hover{color:var(--head)}
.nav a[aria-current="page"]{box-shadow:inset 0 -2px 0 var(--accent)}
.theme-toggle{background:none;border:1px solid var(--line);color:var(--head);width:40px;height:40px;border-radius:50%;display:grid;place-items:center;cursor:pointer}
.theme-toggle svg{width:18px;height:18px}
.theme-toggle .sun{display:none}
:root[data-theme="light"] .theme-toggle .sun{display:block}
:root[data-theme="light"] .theme-toggle .moon{display:none}
.menu-btn{display:none;background:none;border:0;color:var(--head);padding:8px;cursor:pointer}
.menu-btn svg{width:26px;height:26px}
@media (max-width:860px){
  .nav{position:fixed;inset:76px 0 auto 0;flex-direction:column;gap:0;background:var(--bg);border-bottom:1px solid var(--line);padding:8px var(--gut) 20px;display:none}
  .nav.open{display:flex}
  .nav a{padding:14px 0;border-bottom:1px solid var(--line);font-size:17px}
  .nav a[aria-current="page"]{box-shadow:none;color:var(--accent)}
  .menu-btn{display:block;margin-left:auto}
  .head-cta{display:none}
}

/* hero */
.hero{padding:clamp(56px,8vw,110px) 0 0}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:clamp(32px,5vw,72px);align-items:end}
.kicker{font-size:15px;color:var(--muted);margin-bottom:22px;display:flex;align-items:center;gap:12px}
.kicker::before{content:"";width:28px;height:2px;background:var(--grad)}
.hero h1{font-size:clamp(44px,6.6vw,92px);font-weight:520;line-height:1.02}
.hero-lede{max-width:520px;margin:28px 0 34px;font-size:18px}
.hero-actions{display:flex;gap:14px;flex-wrap:wrap}
.portrait{position:relative;align-self:stretch;min-height:420px}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:center 22%;border-radius:var(--radius);filter:grayscale(.15) contrast(1.03)}
.portrait::after{content:"";position:absolute;left:-14px;bottom:-14px;width:46%;height:6px;background:var(--grad)}
.ledger{display:grid;grid-template-columns:repeat(4,1fr);margin-top:clamp(56px,7vw,96px);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.ledger div{padding:30px 26px 30px 0}
.ledger div+div{padding-left:26px;border-left:1px solid var(--line)}
.ledger strong{display:block;font:500 clamp(40px,4.4vw,60px)/1 var(--serif);font-variation-settings:"opsz" 144;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;margin-bottom:12px}
.ledger span{font-size:14.5px;line-height:1.5;color:var(--text);display:block;max-width:22ch}
@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr}
  .portrait{min-height:0;max-width:420px}
  .portrait img{aspect-ratio:4/5}
  .ledger{grid-template-columns:repeat(2,1fr)}
  .ledger div:nth-child(3){padding-left:0;border-left:0}
  .ledger div:nth-child(n+3){border-top:1px solid var(--line)}
}

/* sections */
.section{padding:clamp(80px,10vw,140px) 0}
.section + .section{padding-top:0}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.7fr);gap:clamp(32px,6vw,96px)}
.split > header h2{font-size:clamp(34px,4vw,52px);position:sticky;top:110px}
.prose{max-width:64ch;font-size:18px}
.prose p:first-child{font:400 clamp(22px,2.2vw,27px)/1.45 var(--serif);color:var(--head);font-variation-settings:"opsz" 36}
@media (max-width:860px){.split{grid-template-columns:1fr}.split > header h2{position:static}}

.sec-head{display:flex;justify-content:space-between;align-items:end;gap:24px;margin-bottom:48px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(34px,4vw,52px)}
.sec-head p{max-width:440px;margin:0;color:var(--muted)}

/* engagement ladder */
.ladder{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.rung{padding:36px 32px 40px;display:flex;flex-direction:column;background:var(--surface)}
.rung + .rung{border-left:1px solid var(--line)}
.rung .step{font:500 14px/1 var(--sans);color:var(--accent);margin-bottom:26px}
.rung h3{font-size:30px;margin-bottom:8px}
.rung .terms{font:500 17px/1.4 var(--sans);color:var(--head);margin-bottom:20px}
.rung p{font-size:16px;margin:0}
.rung:nth-child(3){background:var(--surface-2)}
.speaking{margin-top:24px;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:24px;padding:28px 32px;border:1px solid var(--line);border-radius:var(--radius);align-items:center}
.speaking h3{font-size:26px}
.speaking p{margin:0}
.speaking .terms{color:var(--head);font-weight:500}
@media (max-width:900px){.ladder{grid-template-columns:1fr}.rung + .rung{border-left:0;border-top:1px solid var(--line)}.speaking{grid-template-columns:1fr}}

/* reasons */
.reasons{display:grid;grid-template-columns:repeat(2,1fr);gap:56px 72px}
.reasons h3{font-size:26px;margin-bottom:12px;padding-top:22px;border-top:2px solid var(--accent);display:inline-block}
.reasons p{margin:0;max-width:46ch}
@media (max-width:760px){.reasons{grid-template-columns:1fr;gap:40px}}

/* credentials */
.creds{display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.creds h3{font:500 15px/1 var(--sans);color:var(--accent);margin-bottom:18px;letter-spacing:.02em}
.creds ul{list-style:none;margin:0;padding:0}
.creds li{padding:14px 0;border-top:1px solid var(--line);font-size:15.5px;line-height:1.5;color:var(--head)}
.creds li a{text-decoration:none}
.creds li a:hover{color:var(--accent)}
@media (max-width:860px){.creds{grid-template-columns:1fr}}

/* guide band */
.guide{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.guide .wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,6vw,90px);align-items:center;padding-top:80px;padding-bottom:80px}
.guide img{max-width:340px;margin:0 auto;filter:drop-shadow(0 30px 40px rgba(0,0,0,.35))}
.guide .label{color:var(--accent);font-weight:500;font-size:15px;margin-bottom:14px}
.guide h2{font-size:clamp(32px,3.6vw,48px);margin-bottom:22px}
.guide p{max-width:46ch}
@media (max-width:760px){.guide .wrap{grid-template-columns:1fr}}

/* connect */
.connect h2{font-size:clamp(48px,7vw,104px);font-weight:500;margin-bottom:28px}
.connect-grid{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:clamp(32px,6vw,80px);align-items:center}
.connect .lede{font:400 clamp(21px,2vw,25px)/1.5 var(--serif);color:var(--head);max-width:30ch;font-variation-settings:"opsz" 36}
.phone{display:inline-block;font:500 clamp(26px,3vw,36px)/1 var(--serif);color:var(--head);text-decoration:none;margin:10px 0 30px}
.phone:hover{color:var(--accent)}
.connect-art img{border-radius:var(--radius);margin-left:auto}
@media (max-width:860px){.connect-grid{grid-template-columns:1fr}}

/* page hero (inner pages) */
.page-hero{padding:clamp(64px,8vw,110px) 0 clamp(40px,5vw,64px);border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(40px,5.6vw,76px);max-width:16ch}
.page-hero p{max-width:60ch;margin:24px 0 0;font-size:18px}

/* tools */
.tool{padding:clamp(56px,7vw,96px) 0;border-bottom:1px solid var(--line)}
.tool-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,64px);align-items:start}
.tool h2{font-size:clamp(28px,3vw,40px);margin-bottom:12px;max-width:20ch}
.tool .desc{color:var(--muted);margin-bottom:28px}
.field{margin-bottom:18px}
.field label{display:block;color:var(--head);font-size:15px;font-weight:500;margin-bottom:2px}
.field small{display:block;color:var(--muted);font-size:13.5px;line-height:1.45;margin-bottom:8px}
.field input,.field select,.form input,.form textarea,.form select{width:100%;background:var(--surface);color:var(--head);border:1px solid var(--line);border-radius:var(--radius);padding:13px 14px;font:400 16px/1.3 var(--sans)}
.field input:focus,.field select:focus,.form input:focus,.form textarea:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 22%,transparent)}
.affix{position:relative}
.affix span{position:absolute;top:50%;transform:translateY(-50%);color:var(--muted);font-size:15px;pointer-events:none}
.affix .pre{left:14px}.affix .pre ~ input{padding-left:28px}
.affix .suf{right:14px}
.results{position:sticky;top:100px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px}
.results .big{font:500 clamp(48px,5vw,72px)/1 var(--serif);font-variation-settings:"opsz" 144;color:var(--head)}
.results .big-label{color:var(--muted);font-size:14.5px;margin:10px 0 22px}
.results dl{margin:0;display:grid;grid-template-columns:1fr auto;column-gap:16px}
.results dt,.results dd{padding:11px 0;border-top:1px solid var(--line);font-size:15px;margin:0}
.results dd{color:var(--head);font-weight:500;text-align:right;font-variant-numeric:tabular-nums}
.results h4{font:500 13.5px/1 var(--sans);color:var(--accent);margin:22px 0 4px;grid-column:1/-1}
.reading{margin-top:20px;padding:16px 18px;border-left:3px solid var(--accent);background:var(--surface-2);color:var(--head);font-size:15px;line-height:1.55}
.reading:empty{display:none}
@media (max-width:860px){.tool-grid{grid-template-columns:1fr}.results{position:static}}
.method{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:40px}
.method h3{font-size:22px;margin-bottom:10px}
.method p,.method code{font-size:15px}
.method code{display:block;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:12px 14px;margin:12px 0;font-family:ui-monospace,Menlo,Consolas,monospace;color:var(--head);line-height:1.6;white-space:pre-wrap}
@media (max-width:860px){.method{grid-template-columns:1fr}}
.note{border:1px solid var(--line);border-radius:var(--radius);padding:24px 28px;margin-top:40px;max-width:760px}
.note h3{font-size:22px;margin-bottom:8px}

/* blog */
.posts{display:grid;grid-template-columns:repeat(2,1fr);gap:0 56px}
.post{padding:34px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:auto 1fr;gap:22px;align-items:start}
.post time{font-size:13.5px;color:var(--muted);display:block;margin-bottom:8px}
.post h2{font-size:24px;line-height:1.2;margin-bottom:10px}
.post h2 a{text-decoration:none}
.post p{margin:0;font-size:15.5px}
.post img{width:120px;height:80px;object-fit:cover;border-radius:4px}
.post.noimg{grid-template-columns:1fr}
@media (max-width:760px){.posts{grid-template-columns:1fr}.post{grid-template-columns:1fr}.post img{width:100%;height:auto;aspect-ratio:791/420}}
.pager{display:flex;gap:10px;margin-top:48px;flex-wrap:wrap}
.pager a,.pager span{min-width:44px;height:44px;display:grid;place-items:center;border:1px solid var(--line);border-radius:999px;text-decoration:none;padding:0 14px;font-size:15px}
.pager span{background:var(--grad);color:#fff;border-color:transparent}
.article{max-width:720px;margin:0 auto;padding:clamp(56px,8vw,100px) 0}
.article h1{font-size:clamp(36px,5vw,60px);margin-bottom:18px}
.article .meta{color:var(--muted);font-size:14.5px;margin-bottom:40px}
.article .body{font-size:18px}
.article .body img,.article .body iframe,.article .body video{max-width:100%;border-radius:var(--radius);margin:28px 0}
.article .body iframe{aspect-ratio:16/9;width:100%;height:auto;border:0}
.article .body h2{font-size:32px;margin:1.6em 0 .6em}
.article .body h3{font-size:24px;margin:1.4em 0 .5em}

/* contact */
.contact-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.2fr);gap:clamp(40px,6vw,90px)}
.ways{list-style:none;margin:0;padding:0}
.ways li{padding:26px 0;border-top:1px solid var(--line)}
.ways h3{font-size:24px;margin-bottom:6px}
.ways p{margin:0}
.ways a{font-weight:500;color:var(--head)}
.form{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form .full{grid-column:1/-1}
.form label{display:block;font-size:14.5px;font-weight:500;color:var(--head);margin-bottom:7px}
.form textarea{min-height:150px;resize:vertical}
.form .hp{position:absolute;left:-9999px}
.form-msg{grid-column:1/-1;padding:14px 18px;border-radius:var(--radius);font-size:15px}
.form-msg.ok{background:color-mix(in srgb,#3eb75e 16%,transparent);color:var(--head)}
.form-msg.err{background:color-mix(in srgb,var(--accent) 16%,transparent);color:var(--head)}
@media (max-width:860px){.contact-grid{grid-template-columns:1fr}}
@media (max-width:560px){.form{grid-template-columns:1fr}}

/* footer */
.site-foot{border-top:1px solid var(--line);padding:56px 0 40px;margin-top:0}
.foot-grid{display:flex;justify-content:space-between;align-items:center;gap:28px;flex-wrap:wrap}
.site-foot .brand img{height:48px}
.social{display:flex;gap:10px}
.social a{width:42px;height:42px;border:1px solid var(--line);border-radius:50%;display:grid;place-items:center;color:var(--head)}
.social a:hover{border-color:var(--accent);color:var(--accent)}
.social svg{width:17px;height:17px;fill:currentColor}
.legal{margin-top:36px;font-size:14px;color:var(--muted);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.legal a{color:var(--muted)}

/* one load moment: hero rises in */
@media (prefers-reduced-motion:no-preference){
  .hero h1,.hero .hero-lede,.hero .hero-actions,.hero .portrait{animation:rise .9s cubic-bezier(.2,.7,.2,1) both}
  .hero .hero-lede{animation-delay:.12s}.hero .hero-actions{animation-delay:.2s}.hero .portrait{animation-delay:.08s}
  @keyframes rise{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
}

@media (max-width:560px){.btn{white-space:normal;text-align:center;justify-content:center}}

.article .cover{width:100%;height:auto;border-radius:var(--radius);margin:0 0 36px}
.article .body ul,.article .body ol{padding-left:1.3em}
.article .body blockquote{margin:28px 0;padding:4px 0 4px 22px;border-left:3px solid var(--accent);font:400 21px/1.5 var(--serif);color:var(--head)}

/* industry personalization */
[data-seg-pending] [data-p]{visibility:hidden}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.tailor{display:flex;flex-wrap:wrap;align-items:center;gap:8px;margin-top:30px;font-size:14px;color:var(--muted)}
.tailor span{margin-right:4px}
.tailor button{font:500 14px/1 var(--sans);padding:10px 14px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--text);cursor:pointer}
.tailor button:hover{border-color:var(--accent);color:var(--head)}
.tailor button[aria-pressed="true"]{border-color:var(--accent);color:var(--head);background:color-mix(in srgb,var(--accent) 14%,transparent)}
.tailor .reset{border-style:dashed}
.fit{padding:clamp(48px,6vw,80px) 0 0}
.fit .wrap > div{border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:var(--radius);padding:clamp(28px,4vw,44px);background:var(--surface);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:clamp(24px,4vw,56px)}
.fit h2{font-size:clamp(28px,3vw,38px)}
.fit ul{list-style:none;margin:0;padding:0}
.fit li{padding:16px 0;border-top:1px solid var(--line);color:var(--head);font-size:16.5px;line-height:1.55}
.fit li:first-child{border-top:0;padding-top:0}
.fit + .section{padding-top:clamp(64px,8vw,110px)}
@media (max-width:760px){.fit .wrap > div{grid-template-columns:1fr}}

/* ---------- company brief ---------- */
.hp{position:absolute;left:-9999px}
.brief-form{margin:30px 0 0;max-width:580px}
.brief-form label{display:block;font:500 15px/1.4 var(--sans);color:var(--head);margin-bottom:10px}
.brief-row{display:flex;gap:10px;flex-wrap:wrap}
.brief-row input{flex:1 1 240px;min-width:0;background:var(--surface);border:1px solid var(--line);color:var(--head);border-radius:999px;padding:15px 22px;font:400 16px/1.2 var(--sans)}
.brief-row input:focus,.capture input:focus{outline:none;border-color:var(--accent);box-shadow:0 0 0 3px color-mix(in srgb,var(--accent) 22%,transparent)}
.brief-row .btn[disabled]{opacity:.6;cursor:progress}
.brief-status{font-size:14px;color:var(--muted);margin:12px 0 0;min-height:1.5em;display:flex;align-items:center;gap:10px}
.brief-status.working{color:var(--head)}
.brief-status.working::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--accent);flex:none}
@media (prefers-reduced-motion:no-preference){.brief-status.working::before{animation:pulse 1s ease-in-out infinite alternate}@keyframes pulse{from{opacity:.25}to{opacity:1}}}
.brief-status.err{color:var(--accent)}
.hero-alt{display:flex;gap:24px;flex-wrap:wrap;margin:16px 0 0;font-size:15px}
.hero-alt a{color:var(--head)}
.brief{padding-block:clamp(64px,8vw,110px) 0}
.brief h2{font-size:clamp(34px,4.4vw,58px);max-width:22ch;margin-bottom:44px;text-wrap:balance}
.brief h2:focus{outline:none}
.brief-grid{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:clamp(28px,5vw,64px);align-items:start}
.looks{list-style:none;margin:0;padding:0}
.looks li{padding:26px 0;border-top:1px solid var(--line)}
.looks .area{display:inline-block;font:500 13px/1 var(--sans);color:var(--accent);margin-bottom:12px;letter-spacing:.02em}
.looks .point{font:400 clamp(20px,1.9vw,24px)/1.45 var(--serif);color:var(--head);margin:0 0 8px;font-variation-settings:"opsz" 36}
.looks .why{font-size:14.5px;color:var(--muted);margin:0}
.brief-note{font-size:14px;color:var(--muted);border-top:1px solid var(--line);padding-top:18px}
.linkish{background:none;border:0;color:var(--accent);font:500 15px var(--sans);padding:0;cursor:pointer;text-decoration:underline;text-underline-offset:3px}
.brief-side{display:flex;flex-direction:column;gap:24px;position:sticky;top:100px;min-width:0}
.brief-facts{margin:0}
.brief-facts dt{font-size:13px;color:var(--muted);margin-top:12px}
.brief-facts dt:first-child{margin-top:0}
.brief-facts dd{margin:2px 0 0;color:var(--head);font-size:15.5px;line-height:1.5}
.evidence h3,.capture h3{font:500 15px/1.3 var(--sans);color:var(--head);margin:0 0 10px;letter-spacing:0}
.evidence ul{list-style:none;margin:0;padding:0;font:italic 400 16px/1.5 var(--serif);color:var(--text)}
.evidence li{padding:5px 0}
.capture{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:24px}
.capture p{font-size:14.5px;margin:0 0 14px}
.cap-fields{display:grid;gap:6px}
.cap-fields label{font-size:14px;font-weight:500;color:var(--head);margin-top:8px}
.cap-fields label small{color:var(--muted);font-weight:400}
.capture input{width:100%;background:var(--bg);color:var(--head);border:1px solid var(--line);border-radius:var(--radius);padding:12px 14px;font:400 15.5px/1.3 var(--sans)}
.cap-fields .btn{margin-top:12px;justify-content:center}
.capture p.cap-msg{margin:12px 0 0;color:var(--head)}
.cap-msg:empty{display:none}
.capture p.cap-msg.err{color:var(--accent)}
.capture [data-b="book"]{margin-top:14px}
.capture.mini{margin-top:18px;padding:20px}
.mini-row{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:12px}
.mini-row label{display:block;font-size:13.5px;font-weight:500;color:var(--head);margin-bottom:5px}
@media (max-width:860px){.brief-grid{grid-template-columns:1fr}.brief-side{position:static}}
@media (max-width:480px){.mini-row{grid-template-columns:1fr}}

/* ---------- problem picker ---------- */
.problems{padding-block:clamp(72px,9vw,120px) 0}
.problem-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.problem{text-align:left;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:26px 28px;cursor:pointer;color:var(--head);font:400 clamp(20px,2vw,26px)/1.3 var(--serif);font-variation-settings:"opsz" 72;transition:border-color .2s}
.problem span::before{content:"\201C"}.problem span::after{content:"\201D"}
.problem:hover{border-color:color-mix(in srgb,var(--accent) 55%,var(--line))}
.problem[aria-pressed="true"]{border-color:var(--accent);box-shadow:inset 0 0 0 1px var(--accent);background:var(--surface-2)}
.answer{margin-top:20px;padding:26px 28px;border-left:3px solid var(--accent);background:var(--surface-2);border-radius:0 var(--radius) var(--radius) 0}
.answer:focus{outline:none}
.answer-lead{font-size:18px;color:var(--head);max-width:62ch}
.answer-links{display:flex;gap:12px;flex-wrap:wrap}
@media (max-width:700px){.problem-grid{grid-template-columns:1fr}}
.rung.recommended{background:var(--surface-2);box-shadow:inset 0 0 0 2px var(--accent)}
.rung.recommended .step::after{content:"Where I\2019d start";margin-left:10px;padding:4px 9px;border-radius:999px;background:var(--grad);color:#fff;font-size:12px}
.calc-echo{font-size:15px;color:var(--head);border-left:3px solid var(--accent);padding-left:14px;margin:0 0 20px;max-width:46ch}

/* ---------- booking + call bar + policy ---------- */
.cal-embed{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;min-height:140px;display:grid;place-items:center;background:var(--surface)}
.cal-embed .calendly-inline-widget{width:100%}
.booked{color:var(--head);font-weight:500;margin-top:16px}
.callbar{position:fixed;left:0;right:0;bottom:0;z-index:60;display:none;gap:10px;padding-top:12px;padding-bottom:calc(12px + env(safe-area-inset-bottom,0px));padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px));background:color-mix(in srgb,var(--bg) 92%,transparent);backdrop-filter:blur(12px);border-top:1px solid var(--line);transform:translateY(110%);visibility:hidden;transition:transform .25s,visibility .25s}
.callbar .btn{flex:1;justify-content:center}
.callbar.on{transform:none;visibility:visible}
@media (max-width:760px){.callbar{display:flex}.site-foot{padding-bottom:96px}}
.policy{max-width:68ch}
.policy h2{font-size:28px;margin:1.6em 0 .5em}
.policy h2:first-child{margin-top:0}

/* Sharpen this: optional one-tap questions under the scan */
.sharpen{margin:8px 0 26px;padding:24px;border:1px solid var(--line);border-radius:12px;background:var(--surface)}
.sharpen h3{font:600 18px/1.3 var(--sans);color:var(--head);margin:0 0 6px}
.sharpen .sub{font-size:14.5px;color:var(--muted);margin:0 0 16px}
.sharpen fieldset{border:0;margin:0 0 16px;padding:0;min-width:0}
.sharpen legend{font:500 14.5px/1.4 var(--sans);color:var(--head);margin-bottom:8px;padding:0}
.sharpen .chips{display:flex;flex-wrap:wrap;gap:8px}
.sharpen .chip{font:400 14px/1.2 var(--sans);padding:9px 13px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--text);cursor:pointer}
.sharpen .chip:hover{border-color:var(--accent)}
.sharpen .chip[aria-pressed="true"]{background:var(--accent);border-color:var(--accent);color:#fff}
.sharpen .sharpen-go{margin-top:4px}
.sharpen .sharpen-go:disabled{opacity:.45;cursor:not-allowed}
.sharpen-status{font-size:14px;color:var(--muted);margin:12px 0 0}
.sharpen-status.err{color:var(--accent)}
.sharpen-done{margin:0;font-size:14.5px;color:var(--muted)}
.readiness{margin:0 0 10px;padding:20px 22px;border-left:3px solid var(--accent);background:var(--surface);border-radius:0 10px 10px 0}
.readiness p{margin:0 0 8px;font-size:15px}
.readiness .rating{font:600 19px/1.3 var(--sans);color:var(--head)}
.readiness .first-step{margin:0}
.readiness a{color:var(--accent)}
/* Hero: 90 Seconds of Why */
.why-badge{position:absolute;left:18px;top:18px;display:flex;align-items:center;gap:12px;padding:10px 18px 10px 10px;border:1px solid rgba(255,255,255,.18);border-radius:999px;background:rgba(0,0,0,.62);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);color:#fff;font:500 14px/1.2 var(--sans);text-align:left;cursor:pointer;transition:background .2s,transform .2s}
.why-badge:hover{background:rgba(0,0,0,.8);transform:translateY(-2px)}
.why-badge:focus-visible{outline:2px solid #fff;outline-offset:3px}
.why-badge b{display:block;font-weight:600;font-size:15px}
.why-badge small{display:block;font-size:12.5px;color:#d6d7de}
.why-dot{width:42px;height:42px;flex:none;border-radius:50%;background:var(--grad);position:relative}
.why-dot::after{content:"";position:absolute;left:16px;top:12px;border-style:solid;border-width:9px 0 9px 14px;border-color:transparent transparent transparent #fff}
.why-modal{padding:0;border:0;background:transparent;width:min(1100px,94vw);max-width:none;color:#fff}
.why-modal::backdrop{background:rgba(0,0,0,.86)}
.why-frame{aspect-ratio:16/9;background:#000;border-radius:10px;overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.6)}
.why-frame video{display:block;width:100%;height:100%}
.why-bar{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:14px;font:400 15px/1.5 var(--sans);color:#c6c9d8}
.why-bar p{margin:0}.why-bar b{color:#fff;font-weight:600}
.why-bar a{color:#fff;text-decoration-color:#f9004d;text-underline-offset:3px}
.why-close{flex:none;border:1px solid rgba(255,255,255,.3);background:none;color:#fff;border-radius:999px;padding:8px 16px;font:500 14px var(--sans);cursor:pointer}
.why-close:hover{border-color:#fff}
@media (max-width:560px){.why-badge{left:12px;top:12px;padding:8px 14px 8px 8px}.why-dot{width:36px;height:36px}.why-dot::after{left:14px;top:10px;border-width:8px 0 8px 12px}.why-bar{flex-direction:column;align-items:flex-start}}